SEO Services Overview
We’re not here to churn out SEO Audits and reports full of pages of links that mean nothing. Being a strategic digital agency, our approach is holistic in its nature. We aim to tie in and cherry pick the right tools within the digital toolbox to best benefit your business. Below are some of the core services we offer. Within an SEO retainer, we would devise a strategic plan and propose which services would be needed. Over using jargon is not our thing but translating geek speak is. We want to ensure you understand why certain things are being asked or done in a meaningful way.
Below are some commonly asked SEO FAQs
What is Organic Search Engine Optimisation (SEO)?
According to Wikipedia SEO is is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results. Simplistically put, it's all about getting to the top of Google's Search results on Page 1 above the competition essentially creating 'free advertising' for your website to generate website traffic that will hopefully lead to a conversion.
What is PPC (Per Per Click)?
PPC stands for Pay Per Click and is a form of internet marketing that allows advertisers pay a fee each time one of their ads is clicked (Cost Per Click). Essentially, it’s a way of buying visits to your site, rather than attempting to 'earn' those visits organically. Typically, for a new business or site Adwords Pay Per Click Advertising can be a fantastic way to give your site a boost and drive some traffic to your site. The downside with PPC is that it can become very costly particularly in competitive industries therefore to attempt maintain a long-term presence through Adwords can require some serious funds.
Organic SEO versus Google Ads (PPC)
Both SEO and PPC have their advantages and disadvantages. My advice to clients has always been that the two should have a indirect correlation relationship. In other words as Organic SEO and rankings improve and increase the reliance, investment and budget for PPC can reduce. With that said a well optimised website can actually reduce an ads Cost Per Click (CPC) due to the fact Google believe the site to be of good quality with a good landing page experience so rewarding your ad with a reduced CPC.
Depending on which study you have read (and there a lot out there) organic results are 8.5x more likely to be clicked on than paid search results!
In the past Organic SEO versus PPC could have been likened to Advertorial vs Editorial with the user understanding one has been paid for and the other has been 'earned'. However, in 2016 Google decided to introduce the 4th Ad and kill the right hand side ads. Now I can only talk from my personal experience particularly managing so many clients SEO and PPC. For one client who we ensure is number 1 in PPC we actually saw an uplift in conversions since the introduction of the 4th Ad. Competition on a national scale can be fierce, however this is where Local SEO can be integrated into the overall digital strategy as an online acquisition method to gain more website visits.
Do I need to worry about Google Updates?
Over the last few years in particular I tend to get asked 'Are you worried about the future Google Updates?' and my response is pretty consistent with the reply: 'No, I'm not'. The reason for this response is that Google is only trying to achieve what it set out to do from day one which is to deliver users with the most relevant and quality content related to their search.
I believe there really are no shortcuts to a long-term, future-proof SEO strategy. It does take a consistent and concerted effort to ensure your business/brand is rewarded with high rankings. Deceptive black hat techniques have been proven to be a risky game and see some companies websites fall off the searches all together. If something sounds too good to be true, it usually is. I've never optimised a website to page 1 in a few weeks, typically it will take 6 to 12 months usually requiring a collaborative relationship and investment from the client.
For those who are interested I thought it would be worthwhile going over the Google Updates and may give you some tips for improvements 🙂