Intention Marketing

Intent Marketing Optimisation Consultancy

Intent marketing is about marketing a product or a service based on consumers’ intent to adopt, purchase or consume that particular service which may have been either explicitly or implicitly conveyed by the subscriber.

Most marketers are familiar with Search Marketing (both SEM and SEO) as an intent data source, but there are other important sources, including:

  • site data
  • off-site web activity
  • point-of-sale, CRM
  • social data
  • content consumption data