Mobile-First Web Design

Mobile Website Design & Development

Having been building website since 2006, I’ve seen the evolution of the web development world and the increasing client demand for more functionality and increased autonomy.

I first experimented with WordPress CMS in 2009 and Regan Stewart at Future Employment was keen to be able to add jobs to her website herself. Over the next few years I started noticing that clients were coming to me asking for a WordPress Website. Due to the client demand I have specialised in WordPress Development. However, I still practice alternatives for example www.perception.digital has aspects in Bootstrap which has no requirement for a database. This would be deemed more old school in the world of web development but from a site speed point of view you can achieve a score of 100% on the Google Page Speed Test.

Benefits of using WordPress CMS

  • Easy to use Content Management System for simple site updates
  • Extend functionality with a multitude of free and premium plugins
  • Easily Customisable and plenty of Themes available
  • Thriving community solutions
  • No FTP or HTML, CSS editing required
  • SEO friendly to help achieve high Google Rankings
  • Built Blog to ensure you keep your site up-to-date and active
  • Can easily add e-commerce with WooCommerce
  • Have multiple users with different levels of access

Negatives of WP CMS

There is no doubt about WordPress’ popularity with over 70 million websites using it and powering almost half of the top 100 blogs. However, it wouldn’t be a fair representation to discuss and promote WordPress as a Content Management System without highliting the main downsides.

1. Vulnerability to HACK ATTACKS

With so many sites using WordPress it has certainly attracted a lot of attention from hackers. I’ve personally had to salvage a fair few sites from a hacking attack. The main reasons for a Site Hacking are:

  • 41% get hacked through vulnerabilities in their hosting platform
  • 29% by means of an insecure theme
  • 22% via a vulnerable plugin
  • 8% because of weak passwords

The importance of choosing a robust hosting company, keeping your site (theme, plugin, wordpress core files) and avoiding weak passwords is paramount. You may want to consider an alternative CMS such as ModX if site security is at the top of your list of priorities.

2. Can be COSTLY

With some plugins charging up into the Hundreds (i.e WooCommerce Bookings retailing at $299 for 5 sites) and these needing to be renewed once a year. Your site can become quite costly.

3. SEO Issues

You can certainly optimise effectively with WordPress but this is very much dependent on the amount of SEO knowledge the User has or doesn’t have. A major culprit that will riddle your site with SEO issues is the tagging and category system used by WordPress.

Unless you decide to make your tags and categories “noindex”, every single tag you create and every single category you add your content to will have a duplicate form of that content. As a result, some people have 10 versions of the same content and wonder why they’re experiencing the same issue.

Web Hosting Southampton

As mention above, hosting is a pretty important decision. Personally, hosting is an area that we do not offer and the main reason for this is that in our opinion, clients should have autonomy over their domains and web hosting. Typically a lot businesses have their email and web hosting in the same place and email is so business critical these days it’s not something as a Web Design Agency we’d like to be responsible for. You need to find a Hosting Company that is right for you and your business and typically you tend to get what you pay for.

SSL Certificates (HTTPS)

In August 2014 Google officially announced that https would factor as an official ranking signal (read more at the GoogleWhy move from http to https? Webmasters Central Blog by clicking here) Search Engine Land elaborated on this article and went as far to say that ‘Google to give secure sites a ranking boost’ h (Search Engine Land Article: Aug 2014).  Since this has been announced I’ve been somewhat of an advocate of placing a site on https. I wouldn’t say it is mandatory or critical but more of a best practice and positive to do item.

Moving to https with @Cloudflare

I’ve found Cloudflare to be a good solution for SSL, especially with their free option and their super speedy server response time which is a big thing within site speed.

Why websites use SSL

The below provides you with some extra benefits of adopting SSL:

  • Security: ensure that no one is intercepting web traffic
  • Trust: by displaying a green lock image, the website increases visitors’ trust
  • Regulatory compliance: financial institutions and web stores that work with credit cards must comply with regulations and adopt SSL on their websites

Need a Web Developer in Southampton? CLICK HERE to contact Sean Mullins to discuss your requirements.

What’s the point of a pretty website if no one can find it?

For many businesses it is vitally important to ensure that their websites is easily found and has optimum visibility. From my experience, those sites that integrate SEO into the heart of the build rather than an adjunct or bolt tend to perform a lot better. Click here to find out more about our SEO Services