The Complete Search Visibility Audit

Our audit covers five dimensions: technical SEO health (crawlability, indexation, Core Web Vitals, security), on-page quality (content depth, metadata, heading structure, internal linking), off-page authority (backlink profile, referring domains, brand mentions), AI citability (structured data readiness, entity signals, content structure for AI extraction), and competitive positioning across both traditional search and AI platforms. You receive a prioritised action plan with estimated impact for each recommendation.

A traditional SEO audit focuses on Google rankings — crawlability, content, links. A search visibility audit includes all of that plus an AI readiness assessment: how your brand appears across ChatGPT, Perplexity, Google AI Overviews, Claude and Copilot. It evaluates entity authority, structured data completeness, content citability and competitive AI positioning. In 2026, an audit that ignores AI discovery is only telling you half the story.

Strong SEO provides a foundation, but it doesn't guarantee AI visibility. We regularly see sites with excellent organic rankings that are completely absent from AI-generated answers — usually because they lack entity authority signals, structured data or content structured for AI extraction. A good organic position is necessary but not sufficient. The audit identifies exactly where your AI visibility gaps are so you can address them before competitors do.

Audit investment depends on site size, complexity and scope. Our cost guide explains the three tiers we offer and what affects pricing. As a benchmark, a comprehensive audit for a mid-sized business site typically represents a 3–5 day engagement. Every audit is scoped individually after a free initial consultation so you know exactly what you're investing in before committing.

Most audits are delivered within 10–15 business days from kickoff. A focused technical audit for a smaller site can be faster; a comprehensive enterprise audit with extensive AI platform testing may take longer. We agree the timeline during scoping and keep you updated throughout. You receive a walkthrough call to discuss findings and priorities once the audit is complete.

We combine multiple data sources: Screaming Frog and Sitebulb for technical crawling, Ahrefs and Semrush for authority and content analysis, Google Search Console and Analytics for performance data, PageSpeed Insights and WebPageTest for Core Web Vitals, plus manual testing across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews for AI visibility assessment. Our SEO Practitioner's Toolkit covers the full stack.

You can cover a significant amount of ground with free tools — our DIY audit guide walks you through it step by step. Where professional audits add value is in competitive intelligence, revenue exposure modelling, AI platform testing at scale, and the experience to prioritise findings by genuine business impact rather than tool severity scores. Most businesses can self-audit the technical basics; the strategic layer is where expert input pays for itself.

Free audits from SEO tools run automated crawls and flag technical issues — useful, but they can't assess content quality, competitive positioning, entity authority or AI visibility. They also can't prioritise findings by business impact. A professional audit combines automated data with expert analysis, industry context and strategic recommendations. The difference is between a list of issues and an actionable roadmap that tells you where to invest first for maximum return.

A comprehensive audit annually is the baseline for most businesses, with lighter quarterly check-ins on key metrics. If you're in a fast-moving market, launching a new site section, migrating platforms or noticing traffic declines, audit sooner. AI visibility in particular is evolving rapidly — what worked six months ago may not reflect the current competitive landscape. We offer ongoing monitoring packages for clients who want continuous visibility tracking.

Yes — unlike consultancies that hand over a report and leave, we can implement everything we recommend. Technical fixes, content restructuring, schema markup, entity authority building, AI optimisation — we handle it all in-house. You can also take the audit to your existing team or agency if you prefer. Every recommendation includes enough detail for any competent developer or SEO to action it independently.