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The Starting Point for AI Visibility

Before You Invest in AI, Know Where You Stand

An AI Visibility Audit shows you exactly what ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews say about your brand — so you can make informed decisions about what to fix, what to build, and what to ignore.

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Why Audit First

The audit exists to save you time, money, or both

AI visibility is a new problem and most businesses are guessing at solutions — investing in tools, agencies, or content without knowing whether their brand actually has an AI problem worth solving. The audit answers that question with evidence, not assumptions.

It might save you £20k+

If AI platforms already describe you accurately and cite you in category queries, you may not need a Knowledge Agent at all. The audit tells you that — honestly. We'd rather save you money than sell you something you don't need.

It might justify the investment

When the audit reveals that competitors are being recommended instead of you, or that AI is describing your products incorrectly at scale, the business case writes itself. Evidence makes internal sign-off easier.

It prevents the wrong investment

Without data, companies buy generic chatbot plugins, hire agencies without AI expertise, or optimise for the wrong platforms entirely. The audit shows you exactly where the gap is — so you fix the right problem first.

The audit fee is credited in full against a build if you proceed. If you don't proceed, you still have a clear picture of your AI presence, a competitive benchmark, and evidence for whatever decision you make next.

The SEO Audit Has Evolved

Traditional SEO audits don't measure AI visibility

Your brand's presence in AI-generated answers is now a primary discovery channel. When someone asks ChatGPT for a product recommendation or Perplexity for a comparison, your Google rankings are irrelevant — what matters is whether the AI mentions you, describes you accurately, and positions you as an authority.

Traditional SEO Audit
  • Crawl errors & indexation
  • Keyword rankings
  • Backlink profile
  • Page speed & Core Web Vitals
  • On-page optimisation
Still important — but incomplete
AI Visibility Audit
  • LLM brand recognition across 5+ platforms
  • Factual accuracy of AI-generated descriptions
  • Category & recommendation presence
  • Competitor citation benchmarking
  • Content readiness for AI Knowledge Agents
The layer most businesses are missing
What the Audit Covers

Eight dimensions of AI visibility, scored across five platforms

Brand Recognition

Does the AI know who you are? We test whether LLMs can accurately describe your company, products and positioning when asked directly.

Factual Accuracy

When AI mentions you, is the information correct? We document every factual error — wrong pricing, outdated features, incorrect descriptions — across every platform.

Category Presence

When someone asks "what's the best [your category]?", are you in the list? We test recommendation and comparison queries where purchase intent is highest.

Competitor Benchmarking

We run every query for 2–3 of your competitors. Where do they get cited and you don't? This shows the gap — and the opportunity.

Authority Positioning

Does the AI position you as a leader, an also-ran, or not at all? We assess how each platform frames your brand relative to the market.

Content Readiness

We assess your existing content for AI Knowledge Agent suitability: structure, depth, schema markup, entity signals. You'll know what's ready and what's missing.

Pricing & Product Knowledge

Can AI accurately explain your pricing, packages and product differences? Incorrect pricing information in AI responses actively costs you deals.

Reputation & Reviews

What does AI say about your reputation? We test how sentiment, reviews and trust signals are represented — and whether they match reality.

Platforms Assessed

Every AI platform your customers are using

Each query is tested across all five major AI platforms, with individual scoring per platform.

ChatGPT OpenAI · GPT-4o
Claude Anthropic · Sonnet 4.5
Gemini Google · 2.5 Pro
Perplexity AI Search Engine
AI Overviews Google Search
Automated Analysis

Run your AI visibility assessment

Our audit tool queries AI platforms with 8 different prompt types about your brand, scores the results across 4 dimensions, and generates a professional report with competitor benchmarking and actionable insights.

The Deliverable

A 15–25 page professional report

1
AI Visibility Scorecard

A colour-coded matrix scoring your brand 1–5 across Visibility, Accuracy, Authority and Coverage on each platform.

2
LLM Response Evidence

Documented, annotated AI responses to questions about your brand — what each platform actually says, with accuracy assessments.

3
Competitor Comparison

Side-by-side benchmarking of your AI visibility against 2–3 competitors. Where they get cited and you don't.

4
Content Readiness Assessment

Analysis of your existing website content for structure, depth, schema markup and entity signals — what's ready for AI and what's missing.

5
Knowledge Agent Blueprint

If appropriate, a scoped proposal for deploying a Controlled AI Knowledge Agent — exact pricing based on your content, not a range.

Delivered within 5 business days of kickoff

The audit fee is £1,500 – £3,000 depending on your content scale and number of competitors benchmarked. The fee is credited in full against a Knowledge Agent build if you proceed.

The Journey

From audit to AI-powered brand control

The audit is Phase 1 of a three-phase engagement. Most clients see the audit results and understand the urgency immediately — but there's no obligation beyond the audit itself.

1
AI Visibility Audit £1,500 – £3,000

Comprehensive assessment across 5 platforms, 8 query types, competitor benchmarking and content readiness review. Delivered as a professional report with actionable recommendations.

You are here
2
Build & Deploy £18,000 – £35,000

Controlled AI Knowledge Agent: curated knowledge base, retrieval-augmented generation, citation enforcement, security controls, branded conversational UX. 4–6 weeks.

3
Optimise & Evolve £2,000 – £4,000 /month

Monthly analytics review, knowledge base expansion, retrieval refinement, content gap reports. Optional but recommended.

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Common Questions About AI Visibility Audits

What is an AI visibility audit?
An AI visibility audit assesses how your brand is represented across major AI platforms including ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. It tests whether AI systems mention your brand accurately, recommend you in category queries, and position you correctly against competitors. Unlike a traditional SEO audit which focuses on search engine rankings and technical issues, an AI visibility audit measures your presence in the AI-generated answers that are increasingly replacing traditional search results.
How is an AI audit different from a traditional SEO audit?
A traditional SEO audit analyses your website's technical health, keyword rankings, backlink profile and on-page optimisation for Google Search. An AI visibility audit goes beyond search engines entirely — it assesses how large language models (LLMs) describe, recommend and cite your brand when users ask questions conversationally. You may rank number one on Google for a keyword but be completely invisible when someone asks ChatGPT the same question. Both audits are valuable, but the AI audit addresses a visibility gap that most businesses haven't measured yet.
What is AIO, AEO and GEO — and how do they relate to this audit?
AIO (AI Optimisation) is the practice of optimising your brand's representation across AI platforms. AEO (Answer Engine Optimisation) focuses on appearing in direct answer formats like featured snippets and voice search results. GEO (Generative Engine Optimisation) specifically targets AI-native search engines like Perplexity and Google AI Overviews. Our AI visibility audit assesses your performance across all three disciplines — AIO, AEO and GEO — giving you a complete picture of how your brand performs across every AI-powered discovery channel.
Which AI platforms do you audit?
We audit five major AI platforms: ChatGPT (OpenAI's GPT-4o), Claude (Anthropic's Sonnet 4.5), Google Gemini, Perplexity AI and Google AI Overviews. These represent the AI platforms most commonly used for brand discovery, product research and purchase decisions. Each platform draws from different training data and applies different ranking signals, so your visibility can vary significantly across platforms — which is why we test all five independently.
How long does the audit take?
The audit report is delivered within 5 business days of kickoff. The automated assessment runs in minutes, but the full audit includes manual verification, content readiness analysis, competitor benchmarking and written recommendations — which require expert analysis. You receive a 15–25 page professional PDF report with a colour-coded scorecard, annotated LLM response evidence, competitor comparison and a Knowledge Agent blueprint with specific scope and pricing.
What does the audit cost?
The AI visibility audit is £1,500 – £3,000 depending on the scale of your content and number of competitors benchmarked. The audit fee is credited in full against a Knowledge Agent build if you choose to proceed — making it effectively free as a discovery step. Even if you don't proceed with a build, the audit is a standalone deliverable with immediate value: you'll know exactly what every major AI platform says about your brand.
What is a Controlled AI Knowledge Agent?
A Controlled AI Knowledge Agent is an AI assistant deployed on your website that answers visitor questions using only your approved content. Unlike generic AI chatbots, it uses Retrieval-Augmented Generation (RAG) to ground every response in your knowledge base, with server-side citation enforcement that prevents hallucination. The audit assesses whether your existing content can support a Knowledge Agent and provides a specific build proposal if appropriate. Learn more about AI Knowledge Agents.
Can I use the audit tool myself?
The automated audit tool on this page is available to clients with an access code. It runs an AI-powered assessment across 8 query dimensions and generates a scored report. However, the full audit service goes significantly further — including manual platform verification, content readiness analysis, entity and schema assessment, and a written strategic report with specific recommendations and build pricing. The tool provides the data layer; the service provides the expertise and strategy.
What is an LLM analysis and how does it differ from SEO analysis?
An LLM analysis examines how large language models like ChatGPT, Claude and Gemini represent your brand in their responses. Traditional SEO analysis focuses on search engine rankings, organic traffic patterns and on-page factors. LLM analysis goes further — testing whether AI platforms can accurately describe your products, recommend you in category queries, and position you as an authority. As more users shift from Google searches to conversational AI queries, LLM analysis is becoming essential alongside traditional SEO analysis. Our AI visibility audit combines both perspectives.
What is a GEO audit and why does it matter?
A GEO (Generative Engine Optimisation) audit specifically assesses your visibility in AI-native search engines like Perplexity, Google AI Overviews and other generative search experiences. Unlike traditional search where you optimise for keyword rankings, GEO focuses on being cited as a source in AI-generated answers. A GEO audit examines whether generative engines reference your content, how accurately they represent your brand, and what content signals drive citation. Our AI visibility audit includes a full GEO analysis as part of the five-platform assessment.

Make the right decision with the right data

The audit gives you evidence — not assumptions. Whether the answer is "invest now," "fix your content first," or "you're already in good shape," you'll know within 5 business days. And if you do proceed with a build, the audit fee is credited in full.

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