Case Studies
Real results from real clients. See how we've delivered measurable SEO success.
Azure Outdoor Living — From a Workshop in Norfolk to a Seven-Figure National Brand
Azure Outdoor Living specialises in bioclimatic pergolas, bespoke glass rooms, and aluminium structures for residential and commercial clients across the UK. Organic search visibility put…
Case StudyCoviant Software: 28 Position 1 Rankings and AI Overview Dominance in Enterprise MFT
How we transformed Coviant Software's search visibility from declining rankings to 28 Position 1 results and 65% AI Overview presence across 274 tracked keywords in…
Case StudyHow Olliers Solicitors Built Page-One Authority and Is Navigating the Zero-Click Reality
A decade-long partnership that moved a 1,470-page criminal defence site from average position 19 to 8.7, built page-one authority across multiple practice areas — and…
Case StudyHow an ICF Coaching Provider Went From Invisible to Page One — A Seven-Year SEO Partnership
tobecome.org is an ICF-accredited coaching certification provider offering transformational coaching courses, ACC & PCC-level certification pathways, and online coaching programmes.
Case StudyHow a Criminal Defence Firm Used Video to Dominate Google SERPs and AI Overviews
Olliers Solicitors is one of the UK's leading criminal defence and regulatory law firms, based in Manchester & London.
Case StudyThe Art of Vibe Coding — How AI-Assisted Development Built a £20K–£50K Website
How AI-Assisted Development (aka Vibe Coding) Built a £20K–£50K Website
Case StudyHow We Implemented llms.txt — And Why It Matters for AI Visibility
We advise clients on AI Agent Optimisation. Our knowledge base covers llms.txt in detail. Our AI assistant answers questions about it. But we didn't have…
Case StudyHow We Built a Governed AI Knowledge Agent — And Why Governance Is the Product
We built a citation-enforced, grounding-verified AI knowledge system on our own website first — then deployed it for Coviant Software. 90%+ grounding rate in production.…
Case StudyMotoring Defence Solicitors: From Zero to Page One in London’s Most Expensive Legal Search Market
How we built a brand-new motoring law website from nothing to 7 position-1 rankings in one of the UK's fiercest legal search markets — where…
Case StudyHow Technical SEO Turns a Law Firm Website Into a National Authority Engine
How a deep technical SEO and AI visibility audit transformed a national motoring law firm's search architecture — schema cleanup, internal linking, E-E-A-T compliance, and…