Case Studies
Real results from real clients. See how we've delivered measurable SEO success.
AlphaScan: A Hampshire IT Support Site That Ranks #1 Five Years On — With No Active SEO Since 2021
Sean Mullins client. WordPress rebuild delivered 2020 with sophisticated information architecture: five regional landing pages (Hampshire, Surrey, London, Dorset, Berkshire), eight service sub-pages across IT…
Case StudyFuture Employment: Repositioning an 18-Year Client into the Rec2Rec Niche — and Ranking #1 for It
An 18-year client relationship spanning four website iterations (2008 logo and HTML/CSS site, 2010 WordPress build, 2015 WordPress retheme, 2024 Rec2Rec niche pivot). The 2024…
Case StudyDaves Taxis: 8 Years of Modifier-Intent Dominance and the March 2026 Rebuild Bringing a Custom Cruise Tour Planner to Southampton
Sean Mullins client since 2018. Built the original Daves Taxis site that year, migrated to WordPress in 2020 with full SEO migration discipline (URL mapping,…
Case StudyThe Hair Lounge Totton: A 6-Year Client Relationship Across an Ownership Change, a Full Rebrand, and a Site Rebuild
Sean Mullins client since 2020. Built the original site for The Hair Lounge Totton in 2020, then in January 2024 handled the full rebrand and…
Case StudyRoofing Cladding & Building: Hacked-Site Recovery, Security Hardening, and Custom Plugin Development for a Southampton Building Specialist
A different kind of case study. Roofing Cladding & Building Ltd is a 30+ year established Southampton industrial and commercial building specialist (Companies House registered…
Case StudyRP Heating Solutions: Five-Year Southampton Heating SEO and the September 2025 Brand Migration
Full-stack consultant-led work since 2020: logo design, website build, ongoing SEO, and the September 2025 brand migration from RP Plumbing and Heating Solutions Ltd to…
Case StudyDog Walker Portsmouth: 17 Years of Continuous Search Ranking and What Foundation Durability Actually Looks Like
Built by Sean Mullins in 2009 as hand-coded HTML and CSS (logo, website, flyers, terms and conditions, SEO). Rebuilt by a third party in 2016.…
Case StudyEntity Corroboration for AI Provider Visibility
Entity corroboration is the process of making an AI system confident enough in your entity to name you in commercial recommendation queries. It is distinct…
Case StudyThe 3Cs Framework: Code, Content & Contextual Linking
The 3Cs Framework — Code, Content, Contextual Linking — was developed by Sean Mullins in 2010 as a practical model for building organic visibility from…
Case StudyAzure Outdoor Living — From a Workshop in Norfolk to a Seven-Figure National Brand
Azure Outdoor Living specialises in bioclimatic pergolas, bespoke glass rooms, and aluminium structures for residential and commercial clients across the UK. Organic search visibility put…
Case StudyCoviant Software: 28 Position 1 Rankings and AI Overview Dominance in Enterprise MFT
How we transformed Coviant Software's search visibility from declining rankings to 28 Position 1 results and 65% AI Overview presence across 274 tracked keywords in…
Case StudyHow Olliers Solicitors Built Page-One Authority and Is Navigating the Zero-Click Reality
A decade-long partnership that moved a 1,470-page criminal defence site from average position 19 to 8.7, built page-one authority across multiple practice areas — and…
Case StudyHow an ICF Coaching Provider Went From Invisible to Page One — A Seven-Year SEO Partnership
tobecome.org is an ICF-accredited coaching certification provider offering transformational coaching courses, ACC & PCC-level certification pathways, and online coaching programmes.
Case StudyHow a Criminal Defence Firm Used Video to Dominate Google SERPs and AI Overviews
Olliers Solicitors is one of the UK's leading criminal defence and regulatory law firms, based in Manchester & London.
Case StudyThe Art of Vibe Coding — How AI-Assisted Development Built a £20K–£50K Website
How AI-Assisted Development (aka Vibe Coding) Built a £20K–£50K Website
Case StudyHow We Implemented llms.txt — And Why It Matters for AI Visibility
We advise clients on AI Agent Optimisation. Our knowledge base covers llms.txt in detail. Our AI assistant answers questions about it. But we didn't have…
Case StudyHow We Built a Governed AI Knowledge Agent — And Why Governance Is the Product
We built a citation-enforced, grounding-verified AI knowledge system on our own website first — then deployed it for Coviant Software. 90%+ grounding rate in production.…
Case StudyMotoring Defence Solicitors: From Zero to Page One in London’s Most Expensive Legal Search Market
How we built a brand-new motoring law website from nothing to 7 position-1 rankings in one of the UK's fiercest legal search markets — where…
Case StudyHow Technical SEO Turns a Law Firm Website Into a National Authority Engine
How a deep technical SEO and AI visibility audit transformed a national motoring law firm's search architecture — schema cleanup, internal linking, E-E-A-T compliance, and…