Hampshire-based SEO Agency

Expert SEO Services for your business
Who is SEO Strategy Ltd?
We are a specialist digital marketing agency focussing on SEO strategy & Web Design. SEO is our passion. However, a true SEO strategy does not operate in a silo and only focus on SEO. Our clients needs are different and we want to ensure we are flexible to fulfil their requirements. But we will encourage there to be a long-term focus on promoting positive SEO. Sean Mullins started building websites in 2006 under the name of Perception Marketing. Around 2010-12 it was clear to us, just building a website was only half the job. This encouraged the move to focus on SEO but understanding the importance of web design. It’s easier for us to build sites with SEO in the heart of the build. We try and encourage clients not to treat SEO as an afterthought. However, this is not always possible and this is where starting with an SEO Audit can be beneficial. It can help to lay down a very honest picture of the current situation.

Results Driven & Integrated Marketing for Optimum ROI
Some of our first websites were built in circa 2006/7 when SEO was a lot simpler and often an oversight. However, my career as a Digital Marketing Consultant meant I was able to encourage my clients not to overlook the power of effective Search Engine Optimisation which a basic motto of “what’s the point of a pretty website if no one can find it?” In 2020 this remains just as true but seldom over looked by companies who are serious about their online presence and digital efforts.

User Experience (UX) & Online Perception
With an unfaltering belief in brand and the power of brand Perception Digital has been able to build strong, long-term relationships with clients who share this belief. A perception of a brand and can make or break a business. A client can dominate Google rankings and Social Media presence but if there is no confidence in the brand and the business it can be difficult to encourage repeat visits and longevity.

Why do you specialise in SEO?

Why do we love SEO so much? For us it’s the fact that there is a real focus on quality, relevance, usefulness and most importantly the user experience is paramount. SEO used to be easy to implement deceptive tactics and achieve top rankings. However, the emphasis is now about brands that are credible and can be trusted. SEO is certainly more of a long-term strategy but the results can be long-lasting. Most marketing strategies can benefit when user experience and journey is placed at the forefront of thinking.

A website built with SEO in mind is very different to a website being built to just look pretty. When SEO is factored aspects such as site architecture, keyword focus, user experience, user journey, speed, performance, indexability / crawlability, best practices, content usefulness, conversion potential are all brought into the mix. This is before the site has even started to be built.

Google Ads / Pay Per Click can inform SEO Strategy and vice versa. So we like to ensure there isn’t a disconnect between Google Ads management and organic SEO efforts.

Do you only offer SEO Services?

The short answer to this question is no. As a consultancy focussing on strategic SEO where the goal is to get our clients more enquires and business, we have to look at different areas of the digital spectrum. Below is a list of some of the other areas and services we offer in addition to Search Engine Optimisation:

Branding
Web Development (Wordpress)
Content Marketing / Idea Generation
Google Ads / Pay Per Click Advertising
Social Media Optimisation and Advertising (LinkedIN Sponsored Updates etc)
Conversion Rate Optimisation
Executive Coaching

What is Semantic Search?

RankBrain forever changed the way we optimise our websites content for search engines. If, in 2015, RankBrain was used to operate and interpret 15-20% of search queries, now Google uses RankBrain as a part of its core algorithm. Moreover it applies its AI system for re-ranking search results. RankBrain doesn’t punish websites, but rather elevates or demotes them by relevance. How can you optimise for RankBrain? Ideally, you will need to learn how to read your targeted audience’s minds. But in real life, you will need to optimise your website for LSI keywords and contextual clues instead of standalone keywords. The more your search results are clicked through, the more chances search engines will count it as the most relevant for searchers. In this case, your structured data is the sure firepath to driving your potential readers. If you are not mobile-friendly in 2020, you won’t make friends with Google and your targeted customers.


Technical SEO

We audit, analyse and implement technical fixes to ensure your website and content achieves optimal results.
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On-Site SEO

We ensure your on-site SEO efforts are finely-tuned and support the overall SEO Strategy and goals.
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Off-site SEO

Link building can be a seductive tactic but it needs to be exercised with caution. We focus on authority link building and digital PR.
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Local SEO

We are passionate about Local SEO and achieving our clients' local rankings. This can be highly beneficial and profitable for many businesses.
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Wordpress SEO & Web Design

Wordpress is a powerful Content Management System allowing business to update their own websites. Studies have indicated that it powers over 40% of websites on the internet. We've been building and optimising Wordpress sites since 2009. 

Get A Quote

Speak to us by calling 07525812108
or email: info@seostrategy.co.uk
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Have a digital requirement or project you would like to discuss?

Technical SEO Specialists

Responsive Web Design

Social Media Optimisation

Collaborative Consultancy

Hosting & Page Speed

Content Optimisation

Book a free, no obligation 30 min free consultation call
Director / SEO Consultant Sean Mullins

Experienced SEO Consultant since 2005

“I’ve always said what is the point of a pretty website if no one can find it. However, so many business treat SEO as a dark art, an afterthought and something you can just bolt on later. But when a site is built with SEO at the heart of the build it performs so much better and important considerations are laid into the foundation rather than trying to unpicked and tacked on later down the line.

For those clients who are in early doors, early adopters and focus on a brand that is informative and authoritative within their chosen field serves their digital marketing efforts well. Just stuffing popular keywords that are expected to convert and acting in a deceptive or spammy is not the way to go.

About SEO Strategy: SEO Agency Southampton, Hampshire
So many times I’ve been contacted after the big launch or relaunch of a site and a lot of time, awkward conversations could have been saved. The importance of factoring SEO into your overall digital marketing strategy can not be underestimated because it will impact on decision with PPC (Google Ads), Content Marketing, Brand Proposition. Adopting a holistic and integrated approach will benefit your brand in the long-term whilst making that phone ring and enquiry forms hitting your inbox”.
Sean Mullins Experienced SEO Consultant

Build. Promote. Convert. Protect

We have four core focusses that perfectly embody what we do. The focus on brand is paramount and we strive to:

• Build brands people can trust and respect.
• Promote your brand to the right audience for improved online acquisition
• Converting website visits into business and profit
• Protecting and future-proofing your positioning and brand.

The more successful our clients are, the more successful we are. It’s that simple!

Do you only offer SEO Services?

The short answer to this question is no. As a consultancy focussing on strategic SEO where the goal is to get our clients more enquires and business, we have to look at different areas of the digital spectrum. Below is a list of some of the other areas and services we offer in addition to Search Engine Optimisation:

Branding
Web Development (Wordpress)
Content Marketing / Idea Generation
Google Ads / Pay Per Click Advertising
Social Media Optimisation and Advertising (LinkedIN Sponsored Updates etc)
Conversion Rate Optimisation
Executive Coaching

What is Semantic Search?

RankBrain forever changed the way we optimise our websites content for search engines. If, in 2015, RankBrain was used to operate and interpret 15-20% of search queries, now Google uses RankBrain as a part of its core algorithm. Moreover it applies its AI system for re-ranking search results. RankBrain doesn’t punish websites, but rather elevates or demotes them by relevance. How can you optimise for RankBrain? Ideally, you will need to learn how to read your targeted audience’s minds. But in real life, you will need to optimise your website for LSI keywords and contextual clues instead of standalone keywords. The more your search results are clicked through, the more chances search engines will count it as the most relevant for searchers. In this case, your structured data is the sure firepath to driving your potential readers. If you are not mobile-friendly in 2020, you won’t make friends with Google and your targeted customers.

Do you have any advice for doing SEO myself?

The best bit of advice for any budding SEO enthusiast is to optimise for robots and write for humans; coupled with ensuring you only utilise ethical SEO techniques. If it seems too good to be true, then it usually is. For example, you may see an advert buy 1000s of quality links and get your site to the top fast the chances are those links will not be good quality and will do more damage than good in the long-term. The EAT principle within SEO is a great one to keep in mind Expertise, Authoritativeness, and Trustworthiness of your brand. Focus on quality content that is useful, authoritative and promotes share-ability. At SEO Strategy we focus on quality content that is useful, authoritative and promotes share-ability. There are a few quality resources out there; MOZ beginner’s Guide, Neil Patel, SearchEngineLand that you can follow on LinkedIN and Twitter. We are also developing our own SEO Guide section; it is full of definitions, explanations and top SEO tips and advice. If you have a WordPress website, be careful on overloading it with an insane number of plugins that will slow it down. Use Google Page Speed Testing Tool to check on your site speed. Speed is a crucial factor to website visitors so not surprisingly, it is an essential factor in SEO.

How much does SEO cost in Southampton, Hampshire?

An SEO Consultant may charge a day rate (circa £250-£500 per day). An SEO agency may suggest a monthly fixed-fee retainer and these can vary considerably (anywhere between £500 to £5,000 per month). It all depends on the level of investment you are willing to make. By being clear about what resources you have in-house. By having a clear agreement and SEO, you may be able to negotiate the rate. Some clients like a fully managed serviced where the SEO Agency handles everything from copywriting and website updates to social media management. They may label themselves as a full services digital agency. Remember that you tend to get what you pay for, and if it seems too good to be true, then it usually is.

What does a Strategic SEO Agency do?

A strategic SEO Agency will analyse your business and the online opportunities. They will help position your website within the search engines to attract relevant, quality traffic that will have the best chance of a conversion. Whereas a technical SEO agency may focus on aspects such as indexability and crawlability. A strategic agency will utilise a holistic approach to SEO and factor in both such as social media, engagement optimisation, conversion rate optimisation, Google Ads / PPC etc. SEO Strategy Ltd can act in a purely consultancy capacity or a more hands-on agency approach, whatever suits your business needs best.

CLIENT TESTIMONIALS

  • Sean has created two website for the Football League Trust. We are challenging clients and had a diverse range of needs and audiences for our websites. Sean was up to that challenge he has created exactly what we wanted combining functionality with visual appeal. 

    His expertise on SEO and building it into the website has also be invaluable. The value for money he provided in creating these site was outstanding. He is always responsive and will go out of his way to find solutions and provide advice.
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  • Olliers has worked with Sean Mullins over 3 years. During such time he has been an integral part of the firm taking business and digital presence to the next level. He has helped us achieve fantastic results with our digital strategies and importantly achieve massively improved SEO rankings.

    Sean is a very approachable individual and all members of Olliers have found him easy to work with and he is able to explain technical SEO in non technical language.
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  • Working with Sean is actually a pleasure and he has truly transformed our business. Sean was instrumental in our branding exercise bringing in his expertise in marketing, SEO and social media. With Sean’s help we have seen an influx of visitors to our website, but more importantly from visitors who were directly interested in our services. 

    His expertise helped us not only to understand our customer-base better but also to tailor our services accordingly depending on the demand and the information he actively provided. Could not recommend more highly... now where’s that 5 star button so I can rate him as such!
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Have a project?

If you’d like to book in a 15-30 min zoom meeting, please send your enquiry using the form below outlining your SEO / Web Design requirement, Alternatively, please feel free to call Sean. It’s important for us to ensure we can help and be a good fit for your requirement and business so more details the better.
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