We have four core focusses that perfectly embody what we do. The focus on brand is paramount and we strive to:
• Build brands people can trust and respect.
• Promote your brand to the right audience for improved online acquisition
• Converting website visits into business and profit
• Protecting and future-proofing your positioning and brand.
The more successful our clients are, the more successful we are. It’s that simple!
Do you only offer SEO Services?
The short answer to this question is no. As a consultancy focussing on strategic SEO where the goal is to get our clients more enquires and business, we have to look at different areas of the digital spectrum. Below is a list of some of the other areas and services we offer in addition to Search Engine Optimisation:
Web Development (Wordpress)
Content Marketing / Idea Generation
Google Ads / Pay Per Click Advertising
Social Media Optimisation and Advertising (LinkedIN Sponsored Updates etc)
Conversion Rate Optimisation
RankBrain forever changed the way we optimise our websites content for search engines. If, in 2015, RankBrain was used to operate and interpret 15-20% of search queries, now Google uses RankBrain as a part of its core algorithm. Moreover it applies its AI system for re-ranking search results. RankBrain doesn’t punish websites, but rather elevates or demotes them by relevance. How can you optimise for RankBrain? Ideally, you will need to learn how to read your targeted audience’s minds. But in real life, you will need to optimise your website for LSI keywords and contextual clues instead of standalone keywords. The more your search results are clicked through, the more chances search engines will count it as the most relevant for searchers. In this case, your structured data is the sure firepath to driving your potential readers. If you are not mobile-friendly in 2020, you won’t make friends with Google and your targeted customers.
Do you have any advice for doing SEO myself?
The best bit of advice for any budding SEO enthusiast is to optimise for robots and write for humans; coupled with ensuring you only utilise ethical SEO techniques. If it seems too good to be true, then it usually is. For example, you may see an advert buy 1000s of quality links and get your site to the top fast the chances are those links will not be good quality and will do more damage than good in the long-term. The EAT principle within SEO is a great one to keep in mind Expertise, Authoritativeness, and Trustworthiness of your brand. Focus on quality content that is useful, authoritative and promotes share-ability. At SEO Strategy we focus on quality content that is useful, authoritative and promotes share-ability. There are a few quality resources out there; MOZ beginner’s Guide, Neil Patel, SearchEngineLand that you can follow on LinkedIN and Twitter. We are also developing our own SEO Guide section; it is full of definitions, explanations and top SEO tips and advice. If you have a WordPress website, be careful on overloading it with an insane number of plugins that will slow it down. Use Google Page Speed Testing Tool to check on your site speed. Speed is a crucial factor to website visitors so not surprisingly, it is an essential factor in SEO.
How much does SEO cost in Southampton, Hampshire?
An SEO Consultant may charge a day rate (circa £250-£500 per day). An SEO agency may suggest a monthly fixed-fee retainer and these can vary considerably (anywhere between £500 to £5,000 per month). It all depends on the level of investment you are willing to make. By being clear about what resources you have in-house. By having a clear agreement and SEO, you may be able to negotiate the rate. Some clients like a fully managed serviced where the SEO Agency handles everything from copywriting and website updates to social media management. They may label themselves as a full services digital agency. Remember that you tend to get what you pay for, and if it seems too good to be true, then it usually is.
What does a Strategic SEO Agency do?
A strategic SEO Agency will analyse your business and the online opportunities. They will help position your website within the search engines to attract relevant, quality traffic that will have the best chance of a conversion. Whereas a technical SEO agency may focus on aspects such as indexability and crawlability. A strategic agency will utilise a holistic approach to SEO and factor in both such as social media, engagement optimisation, conversion rate optimisation, Google Ads / PPC etc. SEO Strategy Ltd can act in a purely consultancy capacity or a more hands-on agency approach, whatever suits your business needs best.