Optimisation is at the heart of everything we do at The SEO Strategy Agency. We offer a wide range of optimisation and digital conversion services. This section is our little attempt at offering some explanations and simple steps to better understand SEO process and how to make SEO improvements.
Well will try and tackles areas such as:
Search Engine Optimisation (SEO) - SEO or sometimes referred to as Search Engine Marketing (SEM) is the practice of improving organic search rankings. By improving rankings within the Search Engine Result Pages (SERPs) can increase the quantity of quality web traffic and visits to your website. Quality and relevance is key because it has a greater chance of resulting in a conversion. You want website visitors that are going to make a business enquiry or purchase.
Local SEO - As the name suggests, this is the practice of optimising for location specific searches. For example, taxi in Southampton, Law Firm in London, Plumber in Hampshire etc. If your boiler has broken and need an emergency repair and based in Hampshire. You don't want to be seeing results for a Emergency Plumber based in Manchester. So you can see location specific searches are important.
Google My Business (GMB) Optimisation - Google serves 3 map locations near the top of the search results just below the Google Ads. From our experience, appearing in these top Map locations can make a big difference to website traffic (for those business offering local services). It's not surprising that GMB optimisation has become more of a service offering as more and more companies are realising how important and effective it can be.
We're always happy to hear your suggestions and add to this simple SEO guide.