Strategic SEO Agency

Expert SEO Services for your business

A professional, ethical and strategic SEO consultancy based in Southampton, Hampshire focusing on Technical SEO, Site Architecture, Mobile-First WordPress Web Design, User Experience & Engagement, Social Media and Conversion Rate Optimisation to help your business rank and convert!

SEO Agency Hampshire & London

Build. Promote. Convert. Protect.
Providing expert SEO Services including WordPress Web Design

Our range of digital and SEO Services include; Technical SEO Audits, Local SEO, Mobile Strategy & SEO, WordPress Web Development, Video SEO, Hosting for Site Speed & SEO Performance, Google Ads (PPC). Whether you’re a local business in Southampton, Hampshire or a corporate company in London, please feel free to check out our services to see if you think we can add value to your business to help you build your optimised website, promote your brand so your business ranks in search engines and converts website visits.

Focussed on achieving SEO Results that convert!

The SEO Strategy Agency is a specialist Digital Conversion Marketing Agency placing a result-driven focus on brand, SEO, Social Media and Conversion Rate Optimisation. The digital toolbox offers a multitude of possibilities to maximise online reach and market penetration. Still, at SEO Strategy, we believe in developing procedures that will convert and work for your business.

As a Virtual Digital Agency, we work for clients across the UK including SouthamptonHampshireLondon and Manchester. We’ve helped many businesses that supply professional services or products across many industry sectors to improve their online visibility.

Below are some Search Engine Optimisation FAQs that we hope are useful and informative 🙂

What is SEO?

SEO stands for Search Engine Optimisation. It is the practice of getting your site found by potentials clients and customers.

How does SEO work?

Although Google has never confirmed it, SEOs have generated a list of approximately 200 ranking factors that contribute to optimising a website effectively within search engines. These factors breakdown into four pillars; technical SEO, On-site Optimisation, Content (is king), Off-site authority building.

Do I need an SEO Consultant?

The short answer is no. There are many websites and youtube video offering SEO basics and SEO tutorials. However, hiring the services of a Strategic SEO Agency can enhance and fine-tune your SEO efforts by taking them to the next level. Any SEO Consultancy will analyse, audit and produce an SEO package. The plan should be tailored to your business along with a strong focus on results. It is important to identify opportunities, goals and conversions. Only hire the services of an SEO Agency if your business plan can justify the investment and expense. SEO is a long game with no shortcuts or quick overnight successes.

How much does an SEO Consultant / SEO Agency charge?

An SEO Consultant may charge a day rate (circa £250-£500 per day). An SEO agency may suggest a monthly fixed-fee retainer and these can vary considerably (anywhere between £500 to £5,000 per month). It all depends on the level of investment you are willing to make. By being clear about what resources you have in-house. By having a clear agreement and SEO, you may be able to negotiate the rate. Some clients like a fully managed serviced where the SEO Agency handles everything from copywriting and website updates to social media management. They may label themselves as a full services digital agency. Remember that you tend to get what you pay for, and if it seems too good to be true, then it usually is.

Are SEOs in London better than SEO Consultants in Southampton?

There is a perception that London is the hub of digital and therefore ‘better’. It is certainly more competitive in London so being better at sales may need to be a necessity. The digital game is ever-changing including SEO and as long as your SEO Consultant / Agency has the experience and remain continually up-to-date. I like to look ahead of the game by anticipating the trends. By ensuring the SEO strategy and tactics employed are future-proofed so our clients benefit from this. I can’t stress enough how important the client/supplier fit is. Some may like to baffle with science or go hard on the sales. My concern is SEO success for my clients because my business depends on it.

What does a Strategic SEO Agency do?

A strategic SEO Agency will analyse your business and the online opportunities. They will help position your website within the search engines to attract relevant, quality traffic that will have the best chance of a conversion. Whereas a technical SEO agency may focus on aspects such as indexability and crawlability. A strategic agency will utilise a holistic approach to SEO and factor in both such as social media, engagement optimisation, conversion rate optimisation, Google Ads / PPC etc. SEO Strategy Ltd can act in a purely consultancy capacity or a more hands-on agency approach, whatever suits your business needs best.

How quickly should I expect to see SEO results?

Unfortunately, SEO is not an exact science and any SEO Consultant promising or guaranteeing results should be questioned. You are mostly at the mercy of a search engine’s algorithm which is continuously updated. Any good SEO Consultant will focus on promoting your expertise and USPs. Including expanding the authority; and the trustworthiness of your business. You may see initial results within 3-6 months. Typically, Local SEO results arrive sooner than national SEO rankings; these can take between 6-18 months to achieve. An experienced SEO Consultant will be versed in the area of Conversion Rate Optimisation and have this as part of the strategy. It’s not just about getting traffic to a website. It’s also converting that traffic into a phone call, website enquiry or online purchase.

What are the benefits of a Professional SEO Audit?

An SEO Audit, if executed correctly, will identify issues that may be preventing your site from reaching page one. Audits can also identify opportunities for improving overall organic search engine performance. Essentially, an SEO Audit can act as a health check for your website. They are keeping a check on crucial performance and security updates. WordPress websites are notorious for being left not updated, leaving a site vulnerable to hackers. So a website maintenance package is always advisable. Still, an SEO Audit Report will take this to the next level and ensure best practices adhere. To avoid losing those all-important website rankings. Any decent SEO Audit will identify issues and opportunities across the following areas; technical SEO, on and off-page SEO, content development & optimisation, social media optimisation and conversion rate optimisation.

What’s the difference between SEO and CRO?

Search Engine Optimisation and Conversion Rate Optimisation are not the same. If executed correctly, they make for a powerful and hopefully profitable combination. SEO is concerned with acquiring the rankings and positions that will attract quality traffic. Then it’s over to Conversion Rate Optimisation to encourage the relevant visitors convert into a lead/enquiry, which hopefully will translate into business.

Do you have any advice for doing SEO myself?

The best bit of advice for any budding SEO enthusiast is to optimise for robots and write for humans; coupled with ensuring you only utilise ethical SEO techniques. If it seems too good to be true, then it usually is. For example, you may see an advert buy 1000s of quality links and get your site to the top fast the chances are those links will not be good quality and will do more damage than good in the long-term. The EAT principle within SEO is a great one to keep in mind Expertise, Authoritativeness, and Trustworthiness of your brand. Focus on quality content that is useful, authoritative and promotes share-ability. At SEO Strategy we focus on quality content that is useful, authoritative and promotes share-ability. There are a few quality resources out there; MOZ beginner’s Guide, Neil Patel, SearchEngineLand that you can follow on LinkedIN and Twitter. We are also developing our own SEO Guide section; it is full of definitions, explanations and top SEO tips and advice. If you have a WordPress website, be careful on overloading it with an insane number of plugins that will slow it down. Use Google Page Speed Testing Tool to check on your site speed. Speed is a crucial factor to website visitors so not surprisingly, it is an essential factor in SEO.

How much does SEO cost in Southampton, Hampshire?

An SEO Consultant may charge a day rate (circa £250-£500 per day). An SEO agency may suggest a monthly fixed-fee retainer and these can vary considerably (anywhere between £500 to £5,000 per month). It all depends on the level of investment you are willing to make. By being clear about what resources you have in-house. By having a clear agreement and SEO, you may be able to negotiate the rate. Some clients like a fully managed serviced where the SEO Agency handles everything from copywriting and website updates to social media management. They may label themselves as a full services digital agency. Remember that you tend to get what you pay for, and if it seems too good to be true, then it usually is.

What are SEO Strategies?

An SEO Strategy is a detailed plan to improve search engine rankings in order to capture more organic traffic. SEO Strategies can be broken down loosely into three areas; Technical SEO, on-page SEO and off-page SEO. With so many factors and variables involved it is not possible to say one strategy is best. The best SEO Strategy is one that is tailored and holistic in its nature to utilise the best aspects within the digital toolbox.

SEO Audits

Review your current online performance and have our SEO experts conduct a full audit and report with recommendations.

Local SEO

For many businesses, local customers and clients are fundamental to their success. We can help raise your only visibility locally.

Responsive Web Design

Ensure your website is acting as a tool for your business and how SEO can be placed into the heart of a new site.

PPC Management

Google Ads can help provide your campaigns will an initial boost but need careful management to not waste your budget.

Conversion Rate Optimisation

Getting visitors to your site is only half the challenge. Conversion Rate Optimisation (CRO) will help convert those visits.

Technical
SEO

Technical SEO can be a challenging area to execute but rewarding when it comes to your SEO performance and rankings.

Site Performance
& Page Speed

Google is now placing emphasis on Core Web Vitals but could give your site a needed rankings boost.

Video
SEO

Video can help compliment your overall SEO Strategy and efforts in many ways. Find out how why it should not be overlooked.

Mobile-First WordPress Web Development

WordPress has become one of the most popular open-source Content Management Systems (CMS) available. There are many benefits that WordPress offers; however, there are also many pitfalls. The content management system is quite intuitive and easy to use, and the multitude of WordPress plugins allow for functionality.

However, as such a popular platform, it has been known to be vulnerable to hack attacks, so security is paramount when dealing with a WordPress website. We have been using WordPress since 2009 so know how to build and optimise this CMS at a highly experienced level. We have helped clients optimise other frameworks such as Drupal and Joomla.

SEO Consultancy Company

The future of SEO & Web Design
Anticipating trends to position your brand as a leading authority within your industry

Ranking Factors in 2021: Site Architecture and Google Page Experience

Core Web Vitals will be mentioned more and more and it’s not surprising the vitals are centred around stability, security and speed. Focussing on mobile speed and mobile friendliness are not to be underestimated for this update. Unfortunately, Google will be dictating how websites should be built or at very least the standards and criteria they should be meeting. The proliferation of mobile is one to stay and this means the fancy, flashy designs where style is being chosen over substance will pay an even higher price tag. Our focus is on ensuring your brand is found so it can convert. If it isn’t being found and positioned the latter cannot happen. 

What does SEO Strategy (sometimes referred to as SEO Approach) mean?
Essentially, an SEO strategy is an undertaking and process to devise a plan of how to improve organic rankings and overall search engine performance. We fell in love with the concept of using SEO strategically, so much so we called ourselves SEO Strategy Ltd. Back when we started people weren’t really sure what SEO meant. However, the word strategy tends to resonate with business owners and marketing professionals. Fortunately, in 2021, we rarely find ourselves explaining the acronym for Search Engine Optimisation 🙂

Honesty. Quality. Commitment.

By working with our clients in a long-term manner, we can work seamlessly as a valuable extension to your business. Rather than merely churning out campaigns. We pride ourselves on being able to offer our clients insight and objectivity, ultimately enhancing the online and overall marketing efforts of your business. There isn’t a fail safe rule book of how to crack and win at SEO. There is the Search Quality Evaluator Guidelines which is a handbook for raters that assess page quality and needs met factors. It can help us understand what search engines are looking for. It defines the purpose of search engines as:

Search engines exist to help people find what they are looking for. To do that, search engines must provide a diverse set of helpful, high quality search results, presented in the most helpful order.

Our role as SEOs is to ensure we are utilising the most appropriate strategies and tactics to ensure search engines understand your online brand is one to be trusted and is a quality result to send potential visitors to. There is a temptation to act in a deceptive way and ‘cheat the system’. However, this is why at SEO Strategy we make it a clear focus on being ethical. It can take longer and require more hard work but the results will tend to be long-lasting.

Message from the owner (freelance SEO Consultant Sean Mullins): “We have a range of clients across a vast array of industries, and I believe in offering a service that is unique and tailored to your business needs. The commitment to providing a quality services means that at SEO Strategy, we will not compromise and accept every project. We work with clients that we perceive will be a good fit for our business. Our honest commitment is bold but is one that has served myself and business well over the past 15+ years. Our existing clients do not doubt as to what type of service they are receiving. Honesty and transparency is a vital ingredient to maintain long-term and successful relationships.”

Have a digital requirement or project you would like to discuss?