Knowledge Hub
Articles, guides, news and case studies from SEO Strategy
In-Depth Guides
Comprehensive, deep-dive reference guides on core SEO and AI visibility topics
AI Web Design & Development
Websites built by an SEO architect, powered by AI. 100+ sites since 2005 — from hand-coded HTML to AI-assisted WordPress…
Vibe Coding Services
AI-assisted development for interactive tools, calculators, WordPress plugins, and CRO assets. Enterprise results — ROI calculators that generated £2M+ pipeline,…
SEO for Law Firms
Specialist SEO for law firms and solicitors. 11 years with one criminal defence firm — #1 rankings across Manchester, London,…
SEO for Software & SaaS Companies
Specialist SEO for software and SaaS companies. We took an enterprise MFT vendor from zero visibility to 28 Position 1…
Local SEO for Businesses, Trades & Services
Local SEO for trades, services and small businesses. 17 years of page 1 results — from dog walkers and hairdressers…
How We Work: From Audit to Authority — Our Engagement Model
Every engagement follows a structured methodology: discovery audit, entity foundation, content architecture, schema implementation, AI visibility monitoring and ongoing optimisation.…
LLM OptimisationAI Persona Testing for SEO: How to Validate Content Against Real Buyer Psychology
Use AI-powered buyer personas to pressure-test your content before publishing. Find the gaps between what you're saying and what your…
Wikidata for SEO: Wikipedia’s Smarter Sibling That Powers Google, ChatGPT & AI Search
Most businesses spend months trying to get a Wikipedia article approved. Meanwhile, Wikidata — Wikipedia's machine-readable sister — quietly feeds…
Simple SEO GuidePPC and SEO Strategy: How Integrated Search Turns £149 Clicks Into Compound Visibility
How PPC and SEO work as a single integrated strategy — not two separate budget lines. Featuring the triple threat…
Simple SEO GuideBing & DuckDuckGo SEO: The Multi-Engine Visibility Guide for B2B Businesses
A practitioner's guide to Bing and DuckDuckGo optimisation — covering Bing Webmaster Tools, Bing Places, Microsoft Clarity, and why B2B…
Simple SEO GuideVoice Search
Voice search didn't reshape the web the way the headlines predicted — but the conversational query patterns it introduced became…
Simple SEO GuideSemantic SEO: How Entity Architecture Drives Search Rankings and AI Citations
Semantic SEO is the structural foundation of modern search visibility. This guide covers entity mapping, semantic depth, Knowledge Graph strategy…
Simple SEO GuideGuide on Search Engine Optimisation
A comprehensive guide to how SEO works in 2026 — covering technical foundations, content strategy, authority building, local search and…
SEO vs GEO: The Honest Comparison from Someone Living the Transition
SEO vs GEO — what's actually different, what's the same, and do you need both? A practitioner's comparison backed by…
SEO Site AuditFree Search Visibility Score — Test Your Findability
Get a free, instant assessment of your search visibility — covering both traditional SEO signals and AI discoverability across ChatGPT,…
SEO Site AuditWhat a Professional Search Visibility Audit Includes
A clear breakdown of what you actually receive from a professional search visibility audit — three service tiers, deliverables explained,…
SEO Site AuditSearch Visibility Audit Cost UK (2026): What to Expect
Transparent UK pricing guidance for professional search visibility audits in 2026 — three tiers explained, what affects cost, how to…
SEO Site AuditHow to Audit Your Own Search Visibility: A Step-by-Step Guide
A practical, honest guide to auditing your own search visibility using free tools — structured around the five-stage maturity curve…
Articles & News
Insights, case studies and commentary on SEO and AI visibility
My llms.txt Outranked a Russell Group University — Here’s What That Means
On 7 March 2026 at 9:42am, a plain text file generated by my WordPress plugin ranked #1 on Google, displacing University of…
ArticleYour Client’s Brand Is Being Rewritten by AI — Why Luxury Brand Marketing Agencies Need an SEO Strategy Partner in 2026
Luxury brand marketing agencies control every pixel of their client's identity — except what Google and AI platforms say about them. Entity…
ArticleHow to Work With Your SEO Agency in the AI Era
The old agency model is broken. Fifty-page PDF reports, jargon about link juice and DA, and zero collaboration won't cut it when…
guideSaaS Entity Authority: Product Entities, Review Platforms & Category Proof
SaaS and software companies operate a dual entity model — the company and the product are distinct entities that need separate treatment.…
guideLaw Firm Entity Authority: Solicitor Profiles, Trust Registries & Legal Citations
Law firms operate a fundamentally different entity model from most businesses — regulated practitioners are entities in their own right, trust registries…
guideEntity Authority: The Universal Corroboration Stack for UK Businesses
Entity authority is not built from one signal — it is built from consistent corroboration across multiple authoritative surfaces. This is the…
guideCrunchBase for SEO: How to Set Up and Optimise Your Profile for Google and AI Visibility
CrunchBase is a high-authority business directory (DA 90+) that Google and AI systems use to verify and disambiguate business entities. A ten-minute…
ArticleAI SEO Trends 2026: UK vs US Demand Data (and What It Reveals About GEO, AEO, AIO & LLM Optimisation)
Analysis of 120+ keyword variations across AI SEO, GEO, AEO, AIO and LLM optimisation — comparing UK and US search demand, CPCs,…
ArticleSEO & AI Myths in 2026: What’s Actually True and What’s Costing You Visibility
AI Overviews are killing organic traffic. SEO is dead. Zero-click means zero value. You've heard it all — and most of it…
ArticleYour Content Strategy Is Measuring the Wrong Things (And What to Do About It)
Most content strategies still measure success by keyword rankings and organic traffic alone. Here is a four-layer framework — search traffic, citation…