In the purest form, our consultancy business is all about improving and enhancing effectiveness and performance. It goes without saying the driving force behind any business is people. However, if you have ineffective people at the helm of your business, not realising their potential this could lead to efforts being wasted leading to a flurry of failures. You could have the best SEO Agency or Consultant in the country at your disposal but an effective working relationship is paramount between a client and consultant relationship.
SEO Strategy Ltd work in partnership with Become Coaching & Training Limited.
This partnership enhances the overall service offering at The SEO Strategy Agency. We deal with many individuals who operate at leadership, director and executive level within businesses and have seen the value and power that coaching sessions can have.
According to Wikipedia executive coaching is defined as:
Coaching is a form of development in which an experienced person, called a coach, supports a learner or client in achieving a specific personal or professional goal by providing training and guidance.
The purpose of coaching is to work with individuals and help them clarify goals, achieve targets and development objectives. Ultimately, it's about unlocking your potential.
Coaching can help with a number of aspects. It can help promote greater self-awareness. This can allow an employee to gain insight into themselves and how to overcome any challenges and unlock their potential. Coaching can allow for a greater understanding of others. A coach can help individuals understand why others might think and act the way they do. Learning about the actions of others can help leaders in organisations to focus their teams efforts more effectively. A coach can help coachees with communicating more effectively. A coach works with you to find ways to improve how you convey what’s important to you, to the business, and to others. Finally, a coaching program can actually help employees to improve their ability to coach others. Once an employee has experienced the value of coaching for their own growth and personal development, they will be much more prepared to notice and leverage coaching opportunities with their colleagues and teams. This capacity will be a key differentiator between a good leader and a great one.
Mentorship is defined as the influence, guidance, or direction given by a mentor. In an organisational setting, a mentor influences the personal and professional growth of a mentee. The key difference between coaching and mentoring is that a coach is guided by the coachee and their growth and development comes from within them. So where a mentor may guide and influence as well as offer advice, a coach would not do this and would encourage the answers to come from the coachee through curious questioning.
Coaching and counselling despite having cross overs are quite different. Typically, where counselling may focus on past events, traumas etc coaching will look at the future. Executive Coaches are not medically trained psychotherapists, psychologists, therapists where individuals would be seeking help for depression, anxiety etc. An executive coach is for those wanting to reach their potential and achieve success in their future goals.
The ICF stands for International Coaching Federation. The International Coaching Federation is a nonprofit organisation dedicated to professional coaching. As of July 2020, ICF has approximately 41,500 members in 147 countries and territories. The coaching industry is actually an unregulated industry and one that is growing at an exponential rate. This is concerning as anyone can just become a coach with zero training and potentially do more harm than good. The ICF have accredited and approved trainers along with training criteria, ethics and standards. ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
We are committed to reliability, openness, acceptance and congruence and consider all parts of the ICF community mutually accountable to uphold the following values:
1. Integrity: We uphold the highest standards both for the coaching profession and our organization.
2. Excellence: We set and demonstrate standards of excellence for professional coaching quality, qualification and competence.
3. Collaboration: We value the social connection and community building that occurs through collaborative partnership and co-created achievement.
4. Respect: We are inclusive and value the diversity and richness of our global stakeholders. We put people first, without compromising standards, policies and quality.
Covid certainly was a challenging time for many of us. Pushing us to work in different ways and bringing remote working to the forefront. Working remotely meant that face-to-face contact and the so-called 'water cooler' chats were lost. Meaning a chance to check in with colleagues were bound to Zooms or Teams. But a new term of Zoom Fatigue entered our lexicon. Managing remote teams effectively online is certainly a challenge. Non verbal communication can be lost on Video Calls. This ability to 'check-in' with colleagues could arguable have a negative impact on our well-being.
With the hybrid model looking to be a realistic way of working moving forward; companies are looking at ways to ensure their employees wellbeing are not being neglected. A coaching programme is one way companies can ensure employees can have a safe and non-judgemental space to check-in, develop and grow.
SEO Strategy Ltd has a coaching referral programme in place. There are wide range of coaches including Executive Coaches, Career Coaches, Life Coaches, Mindset Coaches. We can help put you in touch with one of our coaches from our Coaching network. For those interested in becoming a coach, we recommend the ICF Accredited Diploma in Integrative Coaching run by Become Coaching & Training Ltd.