Offering Professional SEO Services in Southampton and Hampshire since 2007
Our Expert Consultants provide ethical SEO agency services to businesses across Hampshire including Southampton, Winchester, Portsmouth, Wiltshire & Dorset
Build. Promote. Convert. Protect.
Effective SEO is not limited to Technical SEO and SEO Audit Reports. Our approach is one of a holistic nature. This is why we offer a range of digital and SEO Services including; Local SEO, Google Ads Management, Mobile Strategy & SEO, WordPress Web Development, Video SEO, Hosting for Site Speed & SEO Performance, Google Ads (PPC). We are happy to discuss your requirement in more details. Our plans and packages are tailored to your needs. Once we’ve established we would possibly be able to help, we are able to supply a free no obligation quote. We encourage potential clients to send a brief enquiry by using the form on our contact us page outlining your requirement.
Southampton SEO: Frequently Asked Questions
What is Local SEO?
Local SEO is when you take your SEO efforts and focus them on a specific town, city, county. Some business have a physical location. For example, hairdressing salons, dog grooming parlours or a mechanic’s workshop. For other businesses, it may only be feasible and practical for them to service a particular. For example, an electrician in Southampton may only want to drive to locations within Southampton or stay only within Hampshire.
Do I need a specialist consultant for Local SEO?
Short answer is no. There are aspects that can really help to compliment a well-optimised website. Such as having a fully completed Google My Business listing and having a presence on local directories. Depending how competitive your industry is, you may want to seek the expertise of a freelance SEO Consultant in Southampton.
What is Google My Business?
Google My Business is a free platform that can help a business rank locally on the map results. It can enhance brand/business name searches. It allows business owners to add images and videos such as your logo and premises, add opening hours and post updates. It also allows customers to review your business. Sign up by going to: https://www.google.com/intl/en_uk/business/
How much does SEO cost in Southampton, Hampshire?
SEO agencies tend to work on a monthly retainer basis. SEO is a long-term undertaking and needs regular, consistent monitoring and implementation. A monthly SEO retainer would cost anywhere in the region of £500-£5,000 a month. This will largely depend on the scope of work, number of services. Make sure to give a detailed brief as possible so your SEO Agency can supply an accurate quote.
How long does SEO take to work?
Unfortunately, SEO is not an overnight task. Results take time anywhere from 3-4 months up until 12 months and beyond. Also, it does require consistent and regular effort. We’ve found a retainer set-up works very well. Once again, we can tailor a package which can hopefully fit with your budget and requirements. Please contact us if you’d like to have a chat about your requirement.
Are SEOs in London better than SEO Consultants in Southampton?
There is a perception that London is the hub of digital and therefore ‘better’. It is certainly more competitive in London so being better at sales may need to be a necessity. The digital game is ever-changing including SEO and as long as your SEO Consultant / Agency has the experience and remain continually up-to-date. I like to look ahead of the game by anticipating the trends. By ensuring the SEO strategy and tactics employed are future-proofed so our clients benefit from this. I can’t stress enough how important the client/supplier fit is. Some may like to baffle with science or go hard on the sales. My concern is SEO success for my clients because my business depends on it.
Are you in London or Southampton?
SEO Strategy Ltd is based in Southampton, Hampshire but have clients in London, Manchester, Leeds (all over). The beauty of digital resides in the fact it doesn’t matter where we are. So long as the communication is effective. With SEO being technical sometimes it’s a lot easier to have an email or report to digest. Then have a catch up call to go through anything that isn’t clear.
What is a virtual SEO agency?
A virtual digital agency is basically an agency where everyone works remotely and not tied to a building. The Corona Virus put remote working to the test and businesses now have first hand experience and have seen it works. In some cases productivity was improved. A digital agency should embrace modern, real world working. The 9 to 5 is arguably an outdated concept. With the evolution of smartphone, we do not switch off. There are downsides to this but a virtual agency exploits the ability to work in a flexible manner and fit schedules of talented freelancers. The focus within a virtual agency is quality. Chaining creative and technical people to a desk is not always conducive. The output and results is where we decide to place emphasis on.
Conversion Rate Optimisation
Getting visitors to your site is only half the challenge. Conversion Rate Optimisation (CRO) will help convert those visits.
Technical SEO can be a challenging area to execute but rewarding when it comes to your SEO performance and rankings.
& Page Speed
Google is now placing emphasis on Core Web Vitals but could give your site a needed rankings boost.
Video can help compliment your overall SEO Strategy and efforts in many ways. Find out how why it should not be overlooked.
Review your current online performance and have our SEO experts conduct a full audit and report with recommendations.
For many businesses, local customers and clients are fundamental to their success. We can help raise your only visibility locally.
Responsive Web Design
Ensure your website is acting as a tool for your business and how SEO can be placed into the heart of a new site.
Google Ads can help provide your campaigns will an initial boost but need careful management to not waste your budget.
Local SEO Agency Near Portsmouth: SEO Services Portsmouth
Portsmouth is approximately 20 miles from Southampton (only 30 minutes on the M27). Sean Mullins worked in Fareham and Southampton and is well networked in this area. One of his earliest clients ‘The Dog Walker Portsmouth‘ still has a page one ranking website and that site was built back in 2009. There are many digital agencies in Portsmouth offering a whole range of digital marketing and online advertising services. The way our agency model works has always been primarily remote working, leaning towards the virtual digital agency model. The Covid-19 pandemic has certainly brought this way of working to the forefront. Businesses have seen how it can compliment existing ways of working (not replace) but save all important time and money.
Local SEO Agency Near Winchester: SEO Services Winchester
Winchester is only 14 miles from Southampton (only 20 minutes on the M3). We have provided white label SEO services for agencies in Winchester but have clients in the area also. Agencies in Winchester tend to be full service digital agencies. Whether you opt for a full services agency or a specialist SEO / Conversion agency is a decision you will have to weigh up. Agencies that offer a full service may outsource specialist areas such as SEO and CRO. This could be something you speak to them about or they may be transparent about how they work. An agency that offers ‘all under one roof’ may be appealing from the point of view of dealing with fewer points of contact. However, some clients prefer a direct line into Subject Matter Experts. If you’re about to have a website built or rebuilt make sure to ask about SEO and CRO requirements. What is the point of a pretty website if no one can find it. Also, what’s the point of a pretty website if it’s not acting as a tool for your business. A website is more than a shop window, it should be to acquire and convert.
WordPress Website Development & SEO Results in Southampton and Hampshire
Sean Mullins has been a local Southampton SEO Consultant and freelance Web Designer since 2005 and has optimised a range of local websites across Hampshire and neighbouring counties. We’ve been fortunate to deal with a variety of sectors from dog walkers to recruitment companies, from charities to law firms and the list goes on. Below are some examples (N.B some of these sites may have dipped ranking wise due to the fact that Search Engine rankings fluctuate and some of them were built a considerable time ago):
Search Engine Optimisation
Some more Frequently Asked Questions
How do I rank higher in Local Searches and on Google Maps?
Ranking high in local searches can vary in difficulty, dependent on how competitive your sector / industry may be. The first port of call when looking to rank locally would be Google My Business. This is a free tool offered by Google. Sign up here https://www.google.com/intl/en_uk/business/ Ensure you claim your listing and complete it as much as possible i.e add logo, images, username, opening hours, categories, links etc. Utilising the post feature regularly as well as encouraging authentic and genuine reviews. Also, ensure there is context built into your site to reinforce the local aspects. For example, if you’re a business in Winchester, Hampshire you may have an office / location page or be sure to mention in your About page about where your business is based and the area it serves.
How important is it to rank on page one?
Moz have reported that page one results capture anywhere from 70% up to an astounding 92% of search clicks. With page 2 attaining 6% of all search clicks. This does indicate the vital importance of achieving page one results. However, the extra pragmatic consideration is that users do not scroll as much as digital marketers would hope. So the difference between position 1 or position 10 can make a massive difference to website visits. (click here to read more)
What is the best SEO Strategy in 2021 / 2022?
Brands dominate and brands rank. Over the past 5-10 years, the SEO landscape has shifted more towards authority building where trust is a core focus. For those businesses that have a strong brand and impressive engagement scores to match. This provides search engines with social proof which means the likes of Google can trust these brands to send their searchers to. Rather than taking a risk of sending searchers to rogue entrants using every trick and tactic available. Build a strong brand online is not an overnight effort, however, it is a long-term strategy than can really pay off and attain highly profitable rankings that have a good chance of resulting in a conversion.
What is an SEO Score?
This is arguably a subjective topic. There is no one tool that will give your site a universal score. However, there are aspects that can give any site owner a good snapshot of their overall SEO performance. Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time. Moz offer a domain authority checking tool as well as a useful chrome extension. Checking rankings is a vital part of an SEO score. SEO results equals rankings. Rankings indicate how effective the SEO tactics and strategies are or not. Tools like SEMRush will help your business track, monitor and analyse your websites rankings. Others scores to factor in could be aspects such as Google Page Speed scores. This is particularly important in light of the Google Page Experience Update (May 2021).
What are the four pillars of a successful SEO Strategy?
Loosely speaking there are four key factors that underpin any successful SEO Strategy and these are technical SEO, Content Development & Marketing, On-site SEO and off-site SEO. Technical SEO deals with how well your content can be crawled and indexed. On-site SEO deals with the optimisation of your content and HTML and this would includes aspects such as meta data for example. Content is king in the SEO world and having a site that is structured and has content that is useful and informative is vitally important. Off-site SEO is concerned with building authority to ensure Google can trust your brand and they are sending their searches to a credible and reputable website.
Are SEO Consultancies or Digital Marketing Agencies Hampshire better?
Deciding to use a specialist SEO Consultancy or to place your business with a full services digital marketing agency can be a big decision. There are many factors to consider such as budget, internal resource, level of skill and requirement. Some companies prefer the ‘all under one roof’ option that a digital agency can offer particularly when a range of wide range of services are being subscribed to i.e graphic and print design, web design, PPC Management, Copywriting etc.
However, some business may have a razor light focus for SEO and Web Development services and feel more comfortable with a specialist SEO agency or consultant. The most important aspect is finding a solution that is the right fit for your business. 3 month trials are always advisable and allow your agency / consultant the chance to demonstrate how they work and possibly any initial results. SEO results are not instant but within a few months, one would hope there would be shifts and initial signs but what would be evident is how your chosen agency or consultant work and level of service they offer.