Ranking high in local searches can vary in difficulty, dependent on how competitive your sector / industry may be. The first port of call when looking to rank locally would be Google My Business. This is a free tool offered by Google. Sign up here https://www.google.com/intl/en_uk/business/ Ensure you claim your listing and complete it as much as possible i.e add logo, images, username, opening hours, categories, links etc. Utilising the post feature regularly as well as encouraging authentic and genuine reviews. Also, ensure there is context built into your site to reinforce the local aspects. For example, if you're a business in Winchester, Hampshire you may have an office / location page or be sure to mention in your About page about where your business is based and the area it serves.
Moz have reported that page one results capture anywhere from 70% up to an astounding 92% of search clicks. With page 2 attaining 6% of all search clicks. This does indicate the vital importance of achieving page one results. However, the extra pragmatic consideration is that users do not scroll as much as digital marketers would hope. So the difference between position 1 or position 10 can make a massive difference to website visits. (click here to read more)
Brands dominate and brands rank. Over the past 5-10 years, the SEO landscape has shifted more towards authority building. Trust of your brand should be a core focus. Businesses that have a strong brand and impressive engagement scores to match will more than likely rank highly. This provides search engines with social proof which means the likes of Google can trust these brands to send their searchers to. Rather than taking a risk of sending searchers to rogue entrants using every trick and tactic available. Build a strong brand online is not an overnight effort, however, it is a long-term strategy than can really pay off and attain highly profitable rankings that have a good chance of resulting in a conversion.
This is arguably a subjective topic. There is no one tool that will give your site a universal score. However, there are aspects that can give any site owner a good snapshot of their overall SEO performance. Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the "ranking strength" of a website over time. Moz offer a domain authority checking tool as well as a useful chrome extension. Checking rankings is a vital part of an SEO score. SEO results equals rankings. Rankings indicate how effective the SEO tactics and strategies are or not. Tools like SEMRush will help your business track, monitor and analyse your websites rankings. Others scores to factor in could be aspects such as Google Page Speed scores. This is particularly important in light of the Google Page Experience Update (May 2021).
Loosely speaking there are four key factors that underpin any successful SEO Strategy and these are technical SEO, Content Development & Marketing, On-site SEO and off-site SEO. Technical SEO deals with how well your content can be crawled and indexed. On-site SEO deals with the optimisation of your content and HTML and this would includes aspects such as meta data for example. Content is king in the SEO world and having a site that is structured and has content that is useful and informative is vitally important. Off-site SEO is concerned with building authority to ensure Google can trust your brand and they are sending their searches to a credible and reputable website.
Deciding to use a specialist SEO Consultancy or to place your business with a full services digital marketing agency can be a big decision. There are many factors to consider such as budget, internal resource, level of skill and requirement. Some companies prefer the 'all under one roof' option that a digital agency can offer particularly when a range of wide range of services are being subscribed to i.e graphic and print design, web design, PPC Management, Copywriting etc.
However, some business may have a razor light focus for SEO and Web Development services and feel more comfortable with a specialist SEO agency or consultant. The most important aspect is finding a solution that is the right fit for your business. 3 month trials are always advisable and allow your agency / consultant the chance to demonstrate how they work and possibly any initial results. SEO results are not instant but within a few months, one would hope there would be shifts and initial signs but what would be evident is how your chosen agency or consultant work and level of service they offer.
Local SEO Agency Near Portsmouth: SEO Services Portsmouth
Portsmouth is approximately 20 miles from Southampton (only 30 minutes on the M27). Sean Mullins worked in Fareham and Southampton and is well networked in this area. One of his earliest clients 'The Dog Walker Portsmouth' still has a page one ranking website and that site was built back in 2009. There are many digital agencies in Portsmouth offering a whole range of digital marketing and online advertising services. The way our agency model works has always been primarily remote working, leaning towards the virtual digital agency model. The Covid-19 pandemic has certainly brought this way of working to the forefront. Businesses have seen how it can compliment existing ways of working (not replace) but save all important time and money.
Local SEO Agency Near Winchester: SEO Services Winchester
Winchester is only 14 miles from Southampton (only 20 minutes on the M3). We have provided white label SEO services for agencies in Winchester but have clients in the area also. Agencies in Winchester tend to be full service digital agencies. Whether you opt for a full services agency or a specialist SEO / Conversion agency is a decision you will have to weigh up. Agencies that offer a full service may outsource specialist areas such as SEO and CRO. This could be something you speak to them about or they may be transparent about how they work. An agency that offers 'all under one roof' may be appealing from the point of view of dealing with fewer points of contact. However, some clients prefer a direct line into Subject Matter Experts. If you're about to have a website built or rebuilt make sure to ask about SEO and CRO requirements. What is the point of a pretty website if no one can find it. Also, what's the point of a pretty website if it's not acting as a tool for your business. A website is more than a shop window, it should be to acquire and convert.