Topic: Entity Seo
From Ranked to Recommended: How AI Decides Which Businesses to Recommend
Most businesses optimising for AI visibility are solving the wrong problem. Pages with valid structured data are 2.3× more likely to appear…
ArticleAEO Is Solving the Wrong 8%: How to Invest in the Layer That Actually Determines AI Citation
In September 2025, researchers at the University of Toronto found AI citing third-party sources 92.1% of the time in consumer electronics. Muck…
ArticleGood SEO Isn’t Just Technical. Sometimes It’s Just Looking Out of the Window.
A consultant who looks only at crawlability and rankings can produce technically correct recommendations that are commercially wrong. Understanding why enquiries dropped…
ArticleSemantic Adjacency: Why the Topic Next Door Is More Valuable Than the One You’re Targeting
One of the most counter-intuitive findings in AI citation analysis is that covering the topic adjacent to your commercial query often produces…
ArticleHow SEO Got Its Authority — And How AI Search Will Get Its Own
Moz defined SEO's vocabulary in 2007 and became the field's intellectual centre for nearly a decade. Their rise and decline contains the…
ArticleYour Client’s Brand Is Being Rewritten by AI — Why Luxury Brand Marketing Agencies Need an SEO Strategy Partner in 2026
Luxury brand marketing agencies control every pixel of their client's identity — except what Google and AI platforms say about them. Entity…
ArticleYou’re Not Invisible. You’re Ineligible. There’s a Difference.
Most businesses failing to appear in AI recommendations aren't failing because their content is weak or their SEO is wrong. They're failing…
ArticleWorried AI is killing your business enquiries? Here’s what’s actually happening — and what to do about it.
AI Overviews have cut position-one click rates by up to 59%. The traffic displacement is real. But the businesses losing most are…
ArticleWhich AI Are You Actually Asking?
ChatGPT, Claude, Gemini, Perplexity, Copilot, DeepSeek, Grok — people aren't using AI tools interchangeably. They've developed preferences. Here's the psychology behind who…
ArticleHow to Find the Queries Where Google’s AI Overviews Are Costing You Clicks — and What to Do About It
Rankings improved. Clicks dropped. Your SEO didn't fail — the SERP changed. This guide walks through the exact GSC filter method for…
ArticleCan Your Business Still Be Found and Chosen in a Fragmented AI + Search World?
People haven't stopped searching — they've stopped searching in one place. Here's what platform fragmentation, AI tools and human behaviour actually mean…
ArticleWhy Your AI Assistant Shouldn’t Be an Open Library
There is a growing assumption that open is always better — connect everything, expose your data, let any AI query your business…
ArticleGoogle’s Failed Experiment Reveals the Real Reason AI Can’t Recommend Your Business
Google built the most sophisticated personalisation system ever attempted, then suspended it within a month. The reason tells you everything about where…
ArticleAI Can Write About You. It Cannot Vouch for You.
Content is now free. Anyone can generate expert-sounding information in minutes. Which means content can no longer be the ranking signal. The…
ArticleWhen AI Agents Start Making Procurement Decisions, Trust Infrastructure Becomes a Business-Critical Problem
Gartner projects 15% of daily business decisions will be made autonomously by AI agents by 2028. Enterprise software vendors — including managed…
ArticleAgentic SEO: Your Buyers Are Still Out There — They’re Just Not Googling Any More
The buyers haven't disappeared. They've moved into AI systems and they're asking much more complex questions. "Find me the best SEO consultant…
ArticleThe Entity Corroboration Gap: A Live Diagnosis of My Own AI Invisibility
I built the entity corroboration framework today. Then I checked whether seostrategy.co.uk is named by Google, ChatGPT and Perplexity as an AEO…
ArticleWhy My AEO Page Outranks Their AEO Page — But They’re in the AI Overview and I’m Not
Most AEO advice focuses on on-page content structure. But Google's AI Overview for commercial provider queries doesn't read your service page —…
ArticleWhat Would an AI 100× More Capable Still Need to Retrieve From You in 2030?
The question most SEO and AI visibility strategies aren't asking — not "how do I rank in AI answers" but "what information…
ArticleMy llms.txt Outranked a Russell Group University — Here’s What That Means
At 9:42am on 7 March 2026, the first organic result in Google — sitting below an AI Overview — was not a…
ArticleSEO & AI Myths in 2026: What’s Actually True and What’s Costing You Visibility
AI Overviews are killing organic traffic. SEO is dead. Zero-click means zero value. You've heard it all — and most of it…
ArticleHow to Work With Your SEO Agency in the AI Era
The old agency model is broken. Fifty-page PDF reports, jargon about link juice and DA, and zero collaboration won't cut it when…
guideSaaS Entity Authority: Product Entities, Review Platforms & Category Proof
SaaS and software companies operate a dual entity model — the company and the product are distinct entities that need separate treatment.…
guideLaw Firm Entity Authority: Solicitor Profiles, Trust Registries & Legal Citations
Law firms operate a fundamentally different entity model from most businesses — regulated practitioners are entities in their own right, trust registries…
guideEntity Authority: The Universal Corroboration Stack for UK Businesses
Entity authority is not built from one signal — it is built from consistent corroboration across multiple authoritative surfaces. This is the…
guideCrunchBase for SEO: How to Set Up and Optimise Your Profile for Google and AI Visibility
CrunchBase is a high-authority business directory (DA 90+) that Google and AI systems use to verify and disambiguate business entities. A ten-minute…
guideWikidata for SEO: The Complete Guide + Entry Preparation Tool
What Wikidata is, why it matters more than Wikipedia for Google's Knowledge Graph and LLM visibility, and a step-by-step guide to creating…