If Wordpress is your Content Management System of choice, we know how important it is to ensure your website is working as a tool for your business. Attracting the traffic and enquiries that will convert into business and sales. Wordpress is user-friendly, intuitive and flexible. The downside is, there are many pitfalls which can negatively impact on your overall SEO efforts. This is where our specialist Wordpress SEO Consultants in Hampshire & London can help fine-tune and aim to improve your online efforts and presence.
Wordpress SEO and Wordpress Web Development are two distinct areas. Some clients will come to us with with an existing website seeking Technical SEO Consultancy. Ideally, we would build and optimise clients websites. The reason for this is we have a passion for building sites where SEO and User Experience is at the heart of the build. Treating search engine optimisation as an adjunct or afterthought can delay achieving SEO success. Arguably an SEO site takes a bit longer to work but it can reap the rewards in better rankings sooner. With that said in the game of SEO it is common for clients to have their site built and then call in the SEO professionals. But we want to champion the benefit of factoring SEO and UX from the outset. In a positive way, it can impact on site architecture, user journey, best practices, accessibility and conversion / goal focus.
Wordpress is a powerful Content Management System and tool for building websites. It has a plethora of themes, builders and plugin solutions. If utilised by a professional it can be good for SEO, however, for the novice there are some potential pitfalls to avoid. So the answer to 'is Wordpress good for SEO' is 'yes it can be but it can also be bad for SEO'.
It is a popular content management system that provides a range of built-in SEO features and plugins that can help optimize your website for search engines like Google.
WordPress allows you to easily customise your website's title tags, meta descriptions, and URLs, which are important factors for SEO. It also offers a variety of SEO plugins like Yoast SEO, All in One SEO Pack, and Rank Math that can help you further optimize your website.
In addition, WordPress is designed to be mobile-friendly and responsive, which is crucial for SEO as Google now prioritises mobile-friendly websites in its search results. The short answer is yes and no. There is a tendency for website builders to want to keep adding plugin after plugin. This can cause a problem for a website known as bloat. Basically, too many plugins can overload a website, making the code clunky and the website slow. Search engines like fast sites because people like fast sites. Website abandonment rates past even beyond 3 seconds are startlingly high. With Core Web Vitals being a factor since the roll out of Google Page Experience Update means the need for speed more important than ever. There are many theme builders such as Elementor that despite making efforts to improve how they load, are still struggling to appease Core Web Vitals. This negatively impacts on SEO.
However, it's important to note that simply using WordPress won't guarantee good SEO. You still need to create high-quality content, optimize your website's structure and navigation, and build high-quality backlinks to improve your website's search engine rankings.
Here are some advantages and disadvantages in regards to Wordpress SEO.
In summary, while WordPress offers many advantages for SEO, there are also potential disadvantages to consider. To achieve successful SEO results with WordPress, it is important to take advantage of its strengths while also addressing its weaknesses, such as by securing your website, optimising your plugins and theme, and keeping your website up-to-date and well-maintained.
While Yoast and RankMath are powerful SEO plugins that can help you optimize your website for search engines, there are still several reasons why you may need an SEO consultant:
• Expertise: An SEO consultant has specialised expertise and experience in SEO that can help you develop a comprehensive strategy for improving your website's search engine rankings. They can provide insights and recommendations that go beyond what a plugin can offer.
• Customisation: While Yoast and RankMath offer many features and settings, an SEO consultant can provide custom solutions that are tailored to your specific website and business needs.
• Technical issues: SEO plugins like Yoast and RankMath can identify technical issues on your website, but they may not be able to provide solutions for complex technical issues that require coding expertise. An SEO consultant can help you address these issues.
• Competitive analysis: An SEO consultant can conduct a competitive analysis of your industry and competitors, providing insights into strategies that are working for them and identifying opportunities for improvement.
• Strategy development: An SEO consultant can help you develop a comprehensive SEO strategy that takes into account your business goals, target audience, and industry trends, and can provide ongoing support to help you achieve your SEO goals.
In summary, while Yoast and RankMath are useful tools for SEO, an SEO consultant can provide specialised expertise, customised solutions, and ongoing support to help you achieve your SEO goals and stay ahead of your competitors.
There are many SEO plugins out there such as Yoast, RankMath, All In One SEO, Schema Pro etc. There are also SEO tools such as Raven Tools, Ahrefs, Moz Pro, SEMRush etc. There is no one best tool. Each one has different strengths and USPs. SEO is not a perfect science. So with anything within the digital sphere it is worth testing and experimenting to see what tool or combination of tools works best for you and your business.
Check their website: Look for an agency that has a well-designed website that's easy to navigate and showcases their expertise in SEO. Check for their portfolio, client testimonials, and case studies.
Check their expertise: Make sure the agency you choose has expertise in local SEO and is familiar with the latest trends and techniques. Check their knowledge of local search engine algorithms and local business directories.
Check their experience: Look for an agency with a proven track record in delivering successful local SEO campaigns. Ask for references and case studies of their previous work.
Check their certifications: Look for an agency that has certifications in SEO, such as Google Partner or Bing Ads Accredited Professional.
Check their pricing: Make sure the agency's pricing is transparent and fits your budget. Avoid agencies that charge excessively low prices as they may not deliver quality work.
Check their communication: Look for an agency that communicates clearly and promptly with clients. A good agency should keep you informed about the progress of your campaign and respond promptly to your queries.
Check their reporting: Look for an agency that provides detailed and regular reports on your campaign's progress, including keyword rankings, traffic, and conversions.
Check their tools: Look for an agency that uses the latest tools and technology to deliver successful local SEO campaigns.
Check their team: Look for an agency that has a team of experienced and skilled professionals who can handle all aspects of your local SEO campaign.
Check their customer service: Look for an agency that values customer service and provides excellent support throughout your campaign. Choose an agency that has a reputation for being responsive and helpful.
By following these tips, you can find a reliable and effective local SEO agency to help your business grow.