SEO Strategy Services: 
Planning, Tactics, 
Tools & Implementation

At SEO Strategy Agency, our passion is in our name - SEO Strategy. We have been helping clients for years to plan, implement, execute and measure SEO strategies and success.

  1. Goal Setting & Objectives 

Any good SEO Strategist will sit down with the client and explore what is actually trying to be achieved. We adopt a challenge-approach to these meetings. For example, what are the expectations and are these realistic or not? Is there a good understanding of SEO and the process. From our experience, we have found an open, collaborative relationship works best, garnering the greatest results. This step of establishing client goals and expectations is not to be underestimated.

It's worth bearing in mind ethical consultant and agencies will not guarantee 'quick' results. Of course every client wants to know how long results will take and how long they will need to be making an investment and commitment to SEO. It may take months to see any signs of improvements, dependent on the task ahead, level of competition, amount of resources etc.

Where time is critical and there is a pressure to see quick results, it may be worthwhile considering using Google Ads. This can be included as part of the strategy. Ideally there would be an indirect correlation. As organic SEO improves, the PPC budget reduces.

Being open to challenge-thinking and lateral ideas is something that can be helpful at this stage. For example, companies can tend to develop their own internal lingo and terminology. However, this may not always match up with what your potentials customers use. So this may require a 'letting-go' of rigid references and terminology. 

2. Keyword Research

The keyword research stage can be very valuable to be able to learn what words users use to form their search queries. It will also show us factors such as search volumes and indicate the level of competition. Google is looking how to best place our sites within the SERPs. So it is our job to ensure we have a site with useful, valuable content that satisfies our target audiences search quest and fact finding mission.

3. SEO Planning

SEO Strategy is sometimes referred to SEO approach. This actually makes sense because we need to agree the best approach along with strategies and tactics. The planning stage is about documenting the agreed steps involved. This can vary from client to client, depending how they like to work and what works best for them. The Consultant may propose a staged approach which is broken down into tasks list, maybe on a Gantt Chart for example. For example, Technical SEO and Site Health may be the first stage and this could take a look at aspects such as meta data, broken links, accessibility etc.

A top level plan could be provided to give a zoomed out, less technical overview. For example, phase one could be centred around local SEO strategy as this can tend to be something that is more achievable in a shorter space of time and then later stages could be targeting national or shorter tail keyword.

It's worth noting flexible thinking and an adaptive approach can go a long way. Plans are aimed to be a guide but not set in stone and nature of markets is they change and as marketers we need to respond and adjust accordingly. One example, could be what if your operations move to a different city. This may impact many things such as local SEO, NAP consistency, site content and these would need to be addressed and handled in a well thought out manner.

 

Site Structure & Topic Clusters

 

Content Strategy 

 

Authority Link Building

 

Measurement: Performance & Success

SEO Agency London & Hampshire

Focussed on achieving SEO Results!

We want to offer a service whereby we explain a technical subject matter but in a meaningful way. We want to understand your business and objectives and goals. We’re not here to churn out SEO Audits and reports full of pages of links that mean nothing. Being a strategic digital agency, our approach is holistic in its nature. We aim to tie in and cherry pick the right tools within the digital toolbox to best benefit your business. Below are some of the core services we offer. Within an SEO retainer, we would devise a strategic plan and propose which services would be needed. Over using jargon is not our thing but translating geek speak is.

A results-driven SEO Agency

A professional, ethical and strategic SEO agency focussed on online acquisition, rankings and SEO success. We cover Technical SEO, Audits, UX, Wordpress Web Design, User Engagement, Social Media and Conversion Rate Optimisation. Our aim is to help your business rank and convert!

Technical SEO

We audit, analyse and implement technical fixes to ensure your website and content achieves optimal results.
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On-Site SEO

We ensure your on-site SEO efforts are finely-tuned and support the overall SEO Strategy and goals.
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Off-site SEO

Link building can be a seductive tactic but it needs to be exercised with caution. We focus on authority link building and digital PR.
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Local SEO

We are passionate about Local SEO and achieving our clients' local rankings. This can be highly beneficial and profitable for many businesses.
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Wordpress SEO & Web Design

Wordpress is a powerful Content Management System allowing business to update their own websites. Studies have indicated that it powers over 40% of websites on the internet. We've been building and optimising Wordpress sites since 2009. 

Get A Quote

Speak to us by calling 07525812108
or email: info@seostrategy.co.uk
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YOUR QUESTIONS ANSWERED

Below are some Search Engine Optimisation FAQs 
that we hope are useful and informative

What is Organic SEO (Search Engine Optimisation)?

According to Wikipedia SEO is is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results. Simplistically put, it’s all about getting to the top of Google’s Search results on Page 1 above the competition essentially creating ‘free advertising’ for your website to generate website traffic that will hopefully lead to a conversion.

Organic SEO versus Google Ads (PPC) which one is better?

Both SEO and PPC have their advantages and disadvantages. My advice to clients has always been that the two should have a indirect correlation relationship. In other words as Organic SEO and rankings improve and increase the reliance, investment and budget for PPC can reduce. With that said a well optimised website can actually reduce an ads Cost Per Click (CPC) due to the fact Google believe the site to be of good quality with a good landing page experience so rewarding your ad with a reduced CPC.

Depending on which study you have read (and there a lot out there) organic results are 8.5x more likely to be clicked on than paid search results!

In the past Organic SEO versus PPC could have been likened to Advertorial vs Editorial with the user understanding one has been paid for and the other has been ‘earned’. However, in 2016 Google decided to introduce the 4th Ad and kill the right hand side ads. Now I can only talk from my personal experience particularly managing so many clients SEO and PPC. For one client who we ensure is number 1 in PPC we actually saw an uplift in conversions since the introduction of the 4th Ad. Competition on a national scale can be fierce, however this is where Local SEO can be integrated into the overall digital strategy as an online acquisition method to gain more website visits.

Do you only provide SEO Services to local clients?

SEO Strategy Ltd has been embracing remote / virtual working since 2014. The pandemic has made this way of working more of a normality. We have clients all over the country. We have clients in Southampton, Winchester, Portsmouth, Hampshire, Dorset, Wiltshire, London, Manchester, Leeds, Preston etc. Hampshire and London are our core areas but the beauty of digital is we are not limited by geographic locations. We always try to work with our clients in a way that fits with their needs. Where we can meet we would but fortunately with tools such as Zoom and Teams where we can screen share if needed we are able to have productive meetings. SEO involves monitoring and reporting and these tend to be best sent ahead of a meeting and then explained and discussed in a meeting. This is where we aim to maximise the collaborative effort to obtain useful nuggets of information from our clients who are at the end of the day the subject matter experts.

What is PPC (Per Per Click)?

PPC stands for Pay Per Click and is a form of internet marketing that allows advertisers pay a fee each time one of their ads is clicked (Cost Per Click). Essentially, it’s a way of buying visits to your site, rather than attempting to ‘earn’ those visits organically. Typically, for a new business or site Adwords Pay Per Click Advertising can be a fantastic way to give your site a boost and drive some traffic to your site. The downside with PPC is that it can become very costly particularly in competitive industries therefore to attempt maintain a long-term presence through Adwords can require some serious funds.

Do I need to worry about Google Updates?

Over the last few years in particular I tend to get asked ‘Are you worried about the future Google Updates?’ and my response is pretty consistent with the reply: ‘No, I’m not’. The reason for this response is that Google is only trying to achieve what it set out to do from day one which is to deliver users with the most relevant and quality content related to their search.

I believe there really are no shortcuts to a long-term, future-proof SEO strategy. It does take a consistent and concerted effort to ensure your business/brand is rewarded with high rankings. Deceptive black hat techniques have been proven to be a risky game and see some companies websites fall off the searches all together. If something sounds too good to be true, it usually is. I’ve never optimised a website to page 1 in a few weeks, typically it will take 6 to 12 months usually requiring a collaborative relationship and investment from the client.

What does a Strategic SEO Agency do?

A strategic SEO Agency will analyse your business and the online opportunities. They will help position your website within the search engines to attract relevant, quality traffic that will have the best chance of a conversion. Whereas a technical SEO agency may focus on aspects such as indexability and crawlability. A strategic agency will utilise a holistic approach to SEO and factor in both such as social media, engagement optimisation, conversion rate optimisation, Google Ads / PPC etc. SEO Strategy Ltd can act in a purely consultancy capacity or a more hands-on agency approach, whatever suits your business needs best.
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