At SEO Strategy Agency, our passion is in our name - SEO Strategy. We have been helping clients for years to plan, implement, execute and measure SEO strategies and success.
Any good SEO Strategist will sit down with the client and explore what is actually trying to be achieved. We adopt a challenge-approach to these meetings. For example, what are the expectations and are these realistic or not? Is there a good understanding of SEO and the process. From our experience, we have found an open, collaborative relationship works best, garnering the greatest results. This step of establishing client goals and expectations is not to be underestimated.
It's worth bearing in mind ethical consultant and agencies will not guarantee 'quick' results. Of course every client wants to know how long results will take and how long they will need to be making an investment and commitment to SEO. It may take months to see any signs of improvements, dependent on the task ahead, level of competition, amount of resources etc.
Where time is critical and there is a pressure to see quick results, it may be worthwhile considering using Google Ads. This can be included as part of the strategy. Ideally there would be an indirect correlation. As organic SEO improves, the PPC budget reduces.
Being open to challenge-thinking and lateral ideas is something that can be helpful at this stage. For example, companies can tend to develop their own internal lingo and terminology. However, this may not always match up with what your potentials customers use. So this may require a 'letting-go' of rigid references and terminology.
2. Keyword Research
The keyword research stage can be very valuable to be able to learn what words users use to form their search queries. It will also show us factors such as search volumes and indicate the level of competition. Google is looking how to best place our sites within the SERPs. So it is our job to ensure we have a site with useful, valuable content that satisfies our target audiences search quest and fact finding mission.
3. SEO Planning
SEO Strategy is sometimes referred to SEO approach. This actually makes sense because we need to agree the best approach along with strategies and tactics. The planning stage is about documenting the agreed steps involved. This can vary from client to client, depending how they like to work and what works best for them. The Consultant may propose a staged approach which is broken down into tasks list, maybe on a Gantt Chart for example. For example, Technical SEO and Site Health may be the first stage and this could take a look at aspects such as meta data, broken links, accessibility etc.
A top level plan could be provided to give a zoomed out, less technical overview. For example, phase one could be centred around local SEO strategy as this can tend to be something that is more achievable in a shorter space of time and then later stages could be targeting national or shorter tail keyword.
It's worth noting flexible thinking and an adaptive approach can go a long way. Plans are aimed to be a guide but not set in stone and nature of markets is they change and as marketers we need to respond and adjust accordingly. One example, could be what if your operations move to a different city. This may impact many things such as local SEO, NAP consistency, site content and these would need to be addressed and handled in a well thought out manner.
Site Structure & Topic Clusters
Authority Link Building
Measurement: Performance & Success